Platform built toget your brandrecommended by leading AI assistants

AI assistants have become the first stop for a growing share of buyer research. When a procurement lead, CMO, or category manager asks ChatGPT or Perplexity which vendors to evaluate, they get one synthesised answer, not ten blue links. The brands that appear confidently in that answer enter the shortlist. The brands that are absent, hedged, or framed with caveats do not. This happens before your sales team ever enters the picture, before a website visit, before an ad impression, before a demo request. The demand leaks silently and never shows up in your CRM. Most teams assume their brand is fine in AI because they can find it when they search. But being findable is not the same as being recommended. AI systems do not surface every brand equally. They weight the quality, consistency, and framing of signals across the web. If those signals are weak or inconsistent, your brand gets mentioned less, framed more cautiously, and positioned behind competitors who have invested in their AI narrative. Markiqo gives you the baseline and the roadmap to change that.

The report audits your brand across five AI systems: ChatGPT, Gemini, Perplexity, Google AI Overview, and Google AI Mode. For each platform, we run a structured set of buyer-intent queries relevant to your category and capture how your brand appears, how it is described, what framing is used, and how it compares to named competitors in the same answers. From that raw data, we score your brand across the four VPSI dimensions. Visibility measures how often your brand surfaces in relevant queries. Position measures where in the answer you appear and whether you are leading or trailing. Perception measures the language used to describe you: whether you are recommended, merely listed, hedged, or warned against. Integrity measures whether the facts AI systems state about your brand are accurate, current, and consistent across models. These four scores combine into your overall AEO grade. Beyond the score, the report includes a competitive pressure map showing where specific rivals outperform you, and a prioritised action plan tied directly to your gaps. Every recommendation is specific to what we found in your audit, not a generic checklist.

It is related to both but measures something neither captures. Traditional SEO tracks where your pages rank in search engine results pages. It tells you whether Google surfaces your content when someone searches a keyword. Brand monitoring tools track where your brand name appears across news, social media, and the web, and they flag changes in sentiment or volume. Markiqo measures a third thing: how AI assistants represent your brand when buyers ask them category questions directly. That is a different channel, with different inputs and different outputs. A brand can have excellent SEO rankings and healthy press coverage and still score poorly in AI answers, because AI systems synthesise signals differently to how a search engine indexes pages. They weigh source quality, narrative consistency, and framing across the web, not just page authority or mention frequency. The fixes are also different. Improving your Google ranking requires one set of actions. Improving how ChatGPT or Perplexity describe and recommend your brand requires a different set. Markiqo is built specifically for that second job.

AI assistants do not browse the web in real time and pick a favourite. They synthesise signals from across their training data and, in the case of search-enabled models, from live web results. The brands that appear most consistently, are described most clearly, and are cited by the most credible third-party sources tend to surface first and most confidently. Several factors shape that outcome. Source quality matters: mentions on authoritative publications, industry sites, and trusted review platforms carry more weight than obscure or low-authority pages. Narrative consistency matters: if your brand is described differently across different sources, AI systems have less confidence in what to say about you and hedge accordingly. Framing matters: a brand that appears in sources recommending it performs differently to a brand that appears in sources that merely list it alongside ten others. Factual accuracy matters: if the information AI systems have about your pricing, positioning, or features is outdated or incorrect, that surfaces in the answer. None of this is visible to teams using traditional analytics. You cannot see it in your search console or your brand monitoring dashboard. That is why a structured AI brand audit is the only way to understand where you actually stand and what is driving the gaps.

Markiqo currently covers ChatGPT, Gemini, Perplexity, Google AI Overview, and Google AI Mode. We selected these five because they represent the platforms where most AI-assisted buyer discovery is happening today. ChatGPT and Perplexity are the dominant conversational research tools. Gemini is Google's primary AI assistant and is increasingly integrated into how Google surfaces information across its products. Google AI Overview appears directly in search results for a large share of category and comparison queries, making it one of the highest-volume touchpoints for brand discovery. Google AI Mode is the emerging full-conversation interface within Google Search. Your report breaks results down by model so you can see where your brand performs well, where it underperforms, and which platforms represent the biggest opportunity to close the gap. Coverage expands as additional systems reach meaningful buyer adoption.